Webdirect's business philosophy is to offer the same product, but at a better price. We achieve this by not having the same over heads as other large retailers. No shop rental's, fewer staff, no pilferage etc. If we are not the cheapest, then please inform us of this fact, once we have verified the other supplier, to ensure it is the same product, and that they have stock available. We will do our best to not only match their price, but to beat it.